Before developing a marketing strategy, goals and objectives should be:

Question

Quizplus · Accepted Answer

Goals and objectives should be realistic and specific rather than broadly defined and creative. This ensures that the marketing strategy is achievable and measurable. Ongoing revisions are necessary, but having specific goals in the first place helps to guide the revisions. The owners' wishes may be taken into account, but it is important for the goals and objectives to align with overall business goals and be achievable within the company's resources.

Before Developing a Marketing Strategy, Goals and Objectives Should Be