The purpose of calculating market potential is:
A) to estimate the total amount of selling space in the market devoted to the merchandise the new business will sell.
B) to calculate the market share based on selling space.
C) to arrive at a dollar or unit sales estimate for the total market.
D) to estimate the percentage of the total market potential the proposed business will obtain.
Correct Answer:
Verified
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A) non-quantitative factors.
B) cash
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A) an idea.
B) a
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Q22: Market share means:
A) percentage of total market
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A) putting product into an
Q25: An important part of a feasibility analysis
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A) eliminating a
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