The validity of survey data is affected by
A) memory.
B) knowledge.
C) motivation.
D) all of these
E) none of these

Question

Quizplus · Accepted Answer

All three factors of memory, knowledge, and motivation can affect the validity of survey data. Memory plays a role in how accurately respondents can recall and report their experiences or opinions. Knowledge affects how well respondents understand the questions being asked and how informed their responses are. Motivation affects how willing respondents are to answer truthfully and accurately. Therefore, all of these factors can impact the validity of survey data.

The Validity of Survey Data Is Affected by