The key difference between a group interview and a focus group is
A) how many individuals are involved.
B) the financial reimbursement offered to respondents.
C) the moderator's management of the discussion.
D) the number of questions addressed by the group.
E) the structure of the questions.

Question

Quizplus · Accepted Answer

The key difference between a group interview and a focus group is the moderator's management of the discussion. In a group interview, one or more interviewers ask questions to a group of candidates, while in a focus group, a moderator facilitates a discussion among a group of participants to gather opinions or insights about a specific product, service, or topic. The structure of the questions, number of individuals involved, number of questions addressed, and financial reimbursement may vary in both types of research.

The Key Difference Between a Group Interview and a Focus