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Rubizon Is a Sports Equipment Manufacturing Company in France

Question 4

Multiple Choice

Rubizon is a sports equipment manufacturing company in France. It specializes in skiing and ice-skating shoes and equipment. Each year, the company suffers a decline in demand during the summer months. As a result, Rubizon has decided to expand in international markets such as Canada, Finland, and Russia to ensure robust sales throughout the year. Which of the following is the most likely reason for Rubizon's decision to expand globally?


A) Accessing a deeper, more diverse talent pool of skilled managers
B) Accessing cheaper and better raw material suppliers
C) Obtaining investment capital for increased production
D) Countering seasonal fluctuations in sales

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