In which of the following international orientations do home-country approaches dominate and operations in other countries are typically copied from the home country?
A) The polycentric orientation
B) The regiocentric orientation
C) The ethnocentric orientation
D) The geocentric orientation

Question

Quizplus · Accepted Answer

The ethnocentric orientation is characterized by a home-country focus where the company's operations in other countries are typically modeled after the home country. This approach assumes that the company's way of business is superior and that other countries should conform to it.

In Which of the Following International Orientations Do Home-Country Approaches