Salties is a packaged food manufacturing company. It enters into a business arrangement with an overseas firm that grants the firm the right to use Salties's business model and brand to generate sales. In return, the overseas firm is required to pay a fee to Salties. This scenario most likely exemplifies _____.

Question

Quizplus · Accepted Answer

The scenario describes franchising, where a company grants the right to use its business model and brand to generate sales in exchange for a fee.

Salties Is a Packaged Food Manufacturing Company