One of the best ways to analyze the effectiveness of a media advertisement is to:
A) analyze the total cost of the advertisement posted through a specific media source.
B) identify the total number of organizational citizenship behaviors generated by the advertisement.
C) determine the ratio of the hired number of applicants to the total number of applicants.
D) conduct a follow-up to see which media sources produced longer-lasting and better-performing employees.

Question

Quizplus · Accepted Answer

Conducting a follow-up to see which media sources produced longer-lasting and better-performing employees would provide the most direct and meaningful insight into the effectiveness of the advertisement. This would allow the company to see which media source(s) generated the most qualified and successful candidates, indicating the most effective advertising strategy. Analyzing the cost, number of organizational citizenship behaviors, or hiring ratios may provide some information on the advertisement's impact, but it may not necessarily correlate with the advertisement's overall effectiveness in attracting and retaining top talent.

One of the Best Ways to Analyze the Effectiveness of a Media