Social marketing is based on the "4 Ps" of commercial marketing. Which of the following are part of the "4 Ps"? Select all that apply.

Question

Quizplus · Accepted Answer

The "4 Ps" of commercial marketing are product, price, place (distribution), and promotion. All four elements are applied in social marketing, as the goal is to create a behavior change in a target audience, just like a commercial marketer aims to sell a product or service. Therefore, all the options given, A, B, C, and D, are part of the "4 Ps" and are applicable to social marketing.

Social Marketing Is Based on the "4 Ps" of Commercial