Which social marketing term is used to describe an intervention that considers what will motivate people to engage in the intervention and offers them something beneficial in return?

Question

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The term "Exchange intervention" is used to describe an intervention that considers what will motivate people to engage in the intervention and offers them something beneficial in return. This type of intervention focuses on exchanging something of value between the targeted audience and the intervention program. For example, a social marketing campaign that offers free nicotine patches to smokers who are trying to quit is an exchange intervention.

Which Social Marketing Term Is Used to Describe an Intervention