The reward __________ effect is a sudden shift in the attractiveness of a reward.
A) upsell
B) contrast
C) exchange
D) transformation

Question

Quizplus · Accepted Answer

The contrast effect refers to how the attractiveness of a reward can suddenly shift based on the presence of alternative options or comparisons. This effect can be seen in marketing strategies, where a higher priced item may seem more attractive if it is displayed next to an even more expensive item.

The Reward __________ Effect Is a Sudden Shift in the Attractiveness