Which type of encoding tends to lead to the longest amount of retention?
A) Visual encoding
B) Auditory encoding
C) Semantic encoding
D) Iconic encoding

Question

Quizplus · Accepted Answer

Research suggests that semantic encoding, which involves processing information in terms of its meaning, promotes the deepest level of processing and leads to the longest retention of information. Visual and auditory encoding can also be effective, but they tend to create more shallow levels of processing. Iconic encoding, which involves encoding visual stimuli as images or pictures, is a type of visual encoding and is not typically studied in isolation from other encoding types.

Which Type of Encoding Tends to Lead to the Longest