Often, focus group members are selected to be ______.
A) demographically dissimilar
B) diverse in their opinions
C) representative of minority demographics
D) similar in their opinions

Question

Quizplus · Accepted Answer

Focus group members are often selected to be diverse in their opinions so that a range of perspectives can be gathered and evaluated. If members were all similar in their opinions, the focus group would not provide valuable feedback for the researchers. Demographic dissimilarity or representation can also be considered during the selection process, but the primary goal is to have diverse perspectives.

Often, Focus Group Members Are Selected to Be ______