Which of the following is an advantage of qualitative methods?
A) The researcher's presence may impact results.
B) They are always easier and quicker.
C) They can be easily generalized.
D) They often have higher "real-life" validity.

Question

Quizplus · Accepted Answer

One advantage of qualitative methods is that they often have higher "real-life" validity, meaning that they are more likely to accurately represent experiences and perspectives in natural settings. The presence of the researcher may impact results, and qualitative methods are not always easier or quicker. Qualitative methods also do not lend themselves easily to generalization, as they typically involve small, non-random samples.

Which of the Following Is an Advantage of Qualitative Methods