Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.

Name: Content analysis is a qualitative, systematic, and subjective technique for describing the manifest content of communications.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Content analysis can be both qualitative and quantitative; it is systematic and objective, aimed at describing both the manifest (visible, surface content) and latent (underlying meaning) content of communications.

Content Analysis Is a Qualitative, Systematic, and Subjective Technique for Describing