Snowball sampling occurs when ______.
A) researchers want to increase their sample size
B) individuals in a sample identify other individuals suitable for the sample
C) researchers repeat the study again and again
D) individuals in a sample get invited back into further research projects

Question

Quizplus · Accepted Answer

Snowball sampling is a non-probability sampling technique where individuals in a sample identify other individuals suitable for the study. This method is often used when the population of interest is hard to reach or rare, and it allows researchers to expand their sample size.

Snowball Sampling Occurs When ______