Snowball sampling attempts to replicate in a sample the features that the researcher thinks are important in the population.

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Snowball sampling is a non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances, thus the sample group appears to grow like a rolling snowball. This method is often used in hidden or hard-to-reach populations and does not attempt to replicate specific features of the population as described.

Snowball Sampling Attempts to Replicate in a Sample the Features