The semantic differential scale uses a scale anchored by words with opposite meanings.

Name: The semantic differential scale uses a scale anchored by words with opposite meanings.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The semantic differential scale is a type of rating scale that uses a series of bi-polar adjectives (words with opposite meanings) to measure the attitude towards a concept, idea or object. The respondent is asked to place a mark on a continuous line between the two polar adjectives to indicate their position on the scale.

The Semantic Differential Scale Uses a Scale Anchored by Words