The theorist who suggested that prior experiences of a stimulus can cause an exposure effect that primes us to react in a certain way to that stimulus in the future was __________.
A) Stanley Schachter
B) Robert Plutchik
C) Jerome Singer
D) Robert Zajonc

Question

Quizplus · Accepted Answer

Robert Zajonc proposed the mere exposure effect, which suggests that being exposed to a stimulus repeatedly can increase our liking for that stimulus. This can happen without conscious awareness or deliberate efforts, as the repeated exposure can create a more positive feeling of familiarity with the stimulus.

The Theorist Who Suggested That Prior Experiences of a Stimulus