In a now famous presidential debate from 1960,Richard Nixon and John F.Kennedy appeared on nationwide television.The next day many people declared that Nixon had lost the debate,and commented on his sickly and disheveled appearance.Their decision about who the winner of the debate was came via __________ route processing.

Question

Quizplus · Accepted Answer

The description of the audience focusing on Nixon's appearance suggests that they were using peripheral route processing. Peripheral processing involves making judgments based on easily observed, surface-level characteristics rather than deeply considering the content of the argument.

In a Now Famous Presidential Debate from 1960,Richard Nixon and John