People who are highly motivated and very able to understand a persuasive message are likely to be persuaded through the central route,while people who are not tend to be persuaded through the peripheral route.This is the main concept of the ____________ model.

Question

Quizplus · Accepted Answer

The concept described in the question is the elaboration likelihood model, which posits that people process information and are persuaded through either the central or peripheral route depending on their motivation and ability to think critically about the message.

People Who Are Highly Motivated and Very Able to Understand