Why is it so difficult to create a truly global measure of personality?
A) Because the different languages in different cultures do not always have words that can be translated equivalently and thus there is no way to measure personality uniformly across cultures.
B) Because there are fundamental differences in the way Western and non-Western cultures understand personality that are influenced by various cultural factors.
C) Because concepts like self-efficacy, unconditional positive regard, and reciprocal determinism have been found to have no statistical validity in any culture outside of the United States of America.
D) Because the theories of Sigmund Freud created such a backlash against American personality theorists in the early 1900s that there has been no reconciliation of theories from different cultures.

Question

Quizplus · Accepted Answer

Personality is a complex construct that is shaped by a variety of cultural factors. There is no consensus on the definition of personality, and cultural differences in the way personality is perceived further complicate the task of creating a truly global measure of personality. Western cultures tend to focus on individual traits, whereas non-Western cultures emphasize context and social relationships. This makes it difficult to create a universal measure of personality that is applicable across all cultures.

Why Is It So Difficult to Create a Truly Global