Marc starts talking to Joyce about the field trip to the zoo, which reminds him of the book he read on tigers last week. He concludes by telling Joyce that the new library is very easy to use. This phenomenon illustrates the concept of

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The phenomenon described in the scenario is the spread of activation. The mention of the zoo and tigers triggers the activation of related concepts, which leads Marc to talk about the book he read on tigers. The mention of the new library is a separate but related concept that is also activated and mentioned. This illustrates how the activation of one concept can spread to other related concepts in the memory. Choices A, B, and C are not relevant to this scenario.

Marc Starts Talking to Joyce About the Field Trip to the Zoo