A nonprofit organization considering selling a product is evaluating the competitive marketplace. This action is an example of exploring the product's ______ environment.

Question

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Exploring the competitive marketplace is an external analysis, which examines the external environment in which the product will be sold. A joint environment would involve analyzing two or more products together. Internal analysis would involve looking at the organization's strengths and weaknesses rather than the competitive marketplace. Feasibility analysis would examine whether it is practical to pursue a particular product or activity, but it would not necessarily relate specifically to the competitive marketplace.

A Nonprofit Organization Considering Selling a Product Is Evaluating the Competitive