A detailed, comprehensive document that encompasses an organization's strategic, marketing, business, and operational plans is called a ______.

Question

Quizplus · Accepted Answer

A business plan is a detailed, comprehensive document that encompasses an organization's strategic, marketing, business, and operational plans. A market plan focuses only on a company's marketing strategy, while a feasibility analysis and sensitivity analysis are specific types of financial analysis used in business planning, but do not encompass all areas of planning.

A Detailed, Comprehensive Document That Encompasses an Organization's Strategic, Marketing