The return on investment in fund-raising is a better measure of effectiveness than a cost-benefit ratio.

Question

Quizplus · Accepted Answer

The return on investment in fund-raising takes into account the actual amount of funds raised as a result of the costs incurred, whereas the cost-benefit ratio only looks at the costs and benefits in relative terms. Therefore, the return on investment is a more accurate measure of the effectiveness of fund-raising efforts.

The Return on Investment in Fund-Raising Is a Better Measure