In the life cycle of a social change issue, "climbing the agenda" refers to advocacy groups raising the volume on a particular issue.

Name: In the life cycle of a social change issue, "climbing the agenda" refers to advocacy groups raising the volume on a particular issue.
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Climbing the agenda refers to advocacy groups increasing the visibility and importance of an issue in public discourse and decision-making, often through media attention or public campaigns.

In the Life Cycle of a Social Change Issue, "Climbing