The first step in the marketing process is to ______.
A) create a product
B) deliver the message
C) identify a target audience
D) respond to customers' needs

Question

Quizplus · Accepted Answer

Identifying a target audience is the first step in the marketing process as it lays the foundation for all other marketing decisions such as product development, messaging, and communication channels. Without knowing who your target audience is, it's impossible to effectively market to them.

The First Step in the Marketing Process Is to ______