Research studies indicate that nonprofit organizations practicing a social orientation achieve better ______.
A) target markets
B) financial support
C) brand recognition
D) competitive advantage

Question

Quizplus · Accepted Answer

Research studies suggest that nonprofit organizations that adopt a social orientation tend to receive better financial support from donors and stakeholders. Social orientation refers to the organization's focus on social issues and initiatives that benefit society rather than solely on profit-maximization. This focus attracts individuals and organizations that share the same values and are willing to support the nonprofit's cause. While social orientation may lead to better target markets, brand recognition, and competitive advantage, these are not the primary benefits discussed in the research.

Research Studies Indicate That Nonprofit Organizations Practicing a Social Orientation