According to Coombs' situational crisis communication theory, organizations facing a crisis need to respond quickly, accurately, and ______.
A) dependably
B) responsibly
C) consistently
D) sympathetically

Question

Quizplus · Accepted Answer

Coombs' situational crisis communication theory emphasizes the importance of responding consistently to maintain trust and credibility during a crisis.

According to Coombs' Situational Crisis Communication Theory, Organizations Facing a Crisis