
TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.
Correct Answer:
Verified
Q117: TABLE 9-3
An appliance manufacturer claims to have
Q118: TABLE 9-6
The quality control engineer for a
Q119: TABLE 9-4
A drug company is considering marketing
Q120: TABLE 9-4
A drug company is considering marketing
Q121: TABLE 9-6
The quality control engineer for a
Q123: TABLE 9-7
A major home improvement store conducted
Q124: TABLE 9-7
A major home improvement store conducted
Q125: TABLE 9-7
A major home improvement store conducted
Q126: TABLE 9-6
The quality control engineer for a
Q127: TABLE 9-7
A major home improvement store conducted
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