TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "What brand of DVD player did you purchase?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses to the question "What brand of DVD player did you purchase?" do not have any inherent order or ranking, making it a nominal scale variable.

TABLE 2-1 The Manager of the Customer Service Division of a Major