In order to lend scientific credibility to their materials, the sexual information media

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The passage states that the sexual information media use the "trappings" of social science and psychiatry, but lack substance. This means that they present themselves as scientifically credible, but do not actually provide scientifically sound information. Therefore, using the trappings of social science and psychiatry without the substance is the best choice. The other options, such as making up false research studies or paying experts to present false information, are not mentioned in the passage.

In Order to Lend Scientific Credibility to Their Materials, the Sexual