A price searcher is a firm that has some degree of control over the price of its product, typically because it offers a unique product or has a significant market share, allowing it to influence prices rather than being a price taker in a perfectly competitive market.

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A Price Searcher Is

Question 55

Multiple Choice

A price searcher is

A) a person who actively seeks out the best price for a product that he or she wishes to buy.
B) a firm that seeks out buyers who are willing to pay the price that the seller is asking for the product.
C) a firm that has the ability to control to some degree the price of the product it sells.
D) actually any firm or consumer, because each market "player" searches for the best price at which it can sell or buy.

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