Relationship marketing involves
A)Identifying and building a database of customers
B)Delivering differential messages to different segments of customers in the database
C)Tracking costs for each relationship
D)a and b
E)a, b, and c

Question

Quizplus · Accepted Answer

Relationship marketing involves identifying and building a database of customers, delivering differential messages to different segments of customers in the database, and tracking costs for each relationship. This comprehensive approach aims to foster long-term customer engagement and loyalty.

Relationship Marketing Involves