A CDSM controlled-distribution scanner market) provides no test of a new product's ability to gain distribution.
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Q11: Merging several concept alternatives into one test
Q12: The laboratory test market includes a simulated
Q13: In a laboratory test, market repeat purchase
Q14: In most cases, the dominant purpose of
Q15: The disadvantage of store audit data in
Q17: ABC Incorporated feels that there is a
Q18: In comparison to test markets, laboratory test
Q19: ABC Incorporated is test marketing a product
Q20: Test markets can be monitored to track
Q21: In DAR, a viewer is not recorded
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