Sell-in test markets are cities in which the product is sold just as it would be in a national launch.

Name: Sell-in test markets are cities in which the product is sold just as it would be in a national launch.
Brand: Quizplus
Rating: 4.8 (60 reviews)

Question

Quizplus · Accepted Answer

Sell-in test markets are designed to simulate a national launch, allowing companies to test the product's performance under real-world conditions before investing in a larger-scale rollout.

Sell-In Test Markets Are Cities in Which the Product Is