Television audience size is estimated by a panel of homes that agrees to be monitored by a GSR measure.

Question

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Television audience size is typically estimated by a panel of homes that agrees to be monitored, but the measurement is usually done through devices like set-top boxes or meters that track what is being watched, not GSR (Galvanic Skin Response) measures, which are used to assess emotional or physiological responses, not viewership.

Television Audience Size Is Estimated by a Panel of Homes