Parker Foods has just developed a new product.What factors should Parker Foods consider in deciding whether to use a test market for the product?

Question

Quizplus · Accepted Answer

All of these factors should be considered by Parker Foods when deciding whether to use a test market for the new product. The potential disruptive actions by competitors could affect the validity and reliability of the test market results, while the ease of product copying by competitors could impact the overall success of the product. Additionally, the expense of a test market should be weighed against the benefits of immediate commercialization. Therefore, all these factors should be evaluated before making a decision on whether to use a test market for the new product.

Parker Foods Has Just Developed a New Product