The split ballot technique involves the use of alternative wordings of a question.
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Q2: A rule-of-thumb in selecting the number of
Q3: Open-ended questions are harder to develop and
Q4: The appearance of a questionnaire is particularly
Q5: Closed-response questions have an advantage over open-ended
Q6: There are arguments for and against the
Q8: Preceding questions establish a frame of reference
Q9: Responses to an open-ended question will not
Q10: Respondents in a pretest need not be
Q11: A researcher who is unfamiliar with the
Q12: An interview should start with an easy,
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