An attitude measure can adequately represent a characteristic or variable if it correlates or converges with other supposed measures of that variable
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Q29: One of the limitations of paired comparisons
Q30: An assumption of the Likert scaling method
Q31: The maximum summated score for a 20-item
Q32: A Likert scale is also called a
Q33: Thurstone scales are also known as the
Q35: An even number of categories is preferred
Q36: Associative scaling answers the question of how
Q37: The objective of item analysis in the
Q38: The midpoint on a bipolar semantic differential
Q39: In semantic differential scaling, negative or unfavorable
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