On a 20-item Likert scale, where "1" means "strongly unfavorable" and "5" means "strongly favorable," one respondent has a total score of 62 toward Brand Y.A researcher could conclude that
A)the respondent has a better-than-average attitude toward Brand Y.
B)the respondent has a positive attitude toward Brand Y because his score exceeds 50.
C)the respondent has a negative attitude toward Brand Y because his score exceeds 50.
D)the respondent's attitude is too hard to determine because his score of 62 is very close to 50.
E)none of the above.

Question

Quizplus · Accepted Answer

The Answer of On a 20-item Likert scale, where "1" means "strongly unfavorable" and "5" means "strongly favorable," one respondent has a total score of 62 toward Brand Y.A researcher could conclude that
A)the respondent has a better-than-average attitude toward Brand Y.
B)the respondent has a positive attitude toward Brand Y because his score exceeds 50.
C)the respondent has a negative attitude toward Brand Y because his score exceeds 50.
D)the respondent's attitude is too hard to determine because his score of 62 is very close to 50.
E)none of the above.

On a 20-Item Likert Scale, Where "1" Means "Strongly Unfavorable