In purchase intercept technique, the researcher unobtrusively observes the customer make a purchase in a particular product category; then the researcher intercepts the customer for an interview as soon as the purchase has been made
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Q3: The evidence shows that researchers can improve
Q4: The at home or work interview, in
Q5: While telephone interviewing generally has the advantages
Q6: Mail surveys are preferred when a large
Q7: The cost per completed interview is higher
Q9: The advantage of the purchase intercept technique
Q10: The cost per completed interview is generally
Q11: The personal interviewing process is characterized by
Q12: Each telephone number has an equal chance
Q13: The major disadvantage of the purchase intercept
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