High illiteracy rates plague the effectiveness of mail surveys in the international marketing research context.

Question

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High illiteracy rates in certain countries can significantly limit the effectiveness of mail surveys as a method of conducting international marketing research. This is because if people cannot read or write, they are unlikely to be able to respond to a written survey. In such cases, alternative methods such as face-to-face interviews or phone surveys may be more effective.

High Illiteracy Rates Plague the Effectiveness of Mail Surveys in the International