A researcher who must collect survey data as inexpensively as possible will probably choose a
A)telephone interview.
B)shopping center intercept interview.
C)mail survey.
D)personal door-to-door interview.
E)telephone call, followed by a personal survey.

Question

Quizplus · Accepted Answer

A mail survey is likely to be the most cost-effective option for collecting survey data, as it eliminates the costs associated with interviewer salaries and travel expenses. Additionally, mailing surveys allows for a wider reach and greater convenience for participants to respond at their own pace and time.

A Researcher Who Must Collect Survey Data as Inexpensively as Possible