The primary data collection method widely used in marketing research is the
A)survey method.
B)observation method.
C)focus group method.
D)experiment method.
E)Thematic appreciation test.

Question

Quizplus · Accepted Answer

The survey method is the most commonly used method for collecting primary data in marketing research, as it allows researchers to collect large amounts of data from a large and diverse population in a relatively short period of time. Surveys can be conducted through various channels such as online, telephone, mail or personally.

The Primary Data Collection Method Widely Used in Marketing Research