In which technique, questioning progresses from product characteristics to user characteristics
A) symbolic analysis
B) laddering
C) mail survey
D) hidden‐issue questioning

Question

Quizplus · Accepted Answer

This technique is called laddering, where the questioning process moves from discussing the attributes of a product or service to understanding the values and beliefs of the user. This helps in identifying underlying motivations and decision-making factors for the user.

In Which Technique, Questioning Progresses from Product Characteristics to User