An) ___________ focus group enables the researcher to experience the emotional framework in which the product is being used.
A)exploratory
B)experiential
C)clinical
D)traditional
E)electronic

Question

Quizplus · Accepted Answer

An experiential focus group allows the researcher to not only observe but also experience firsthand the emotional context in which the product is being used, providing deeper insights into consumer behavior and preferences. Exploratory focus groups are used to generate ideas and insights, clinical focus groups are typically used in medical or pharmaceutical research, traditional focus groups are conducted in person, and electronic focus groups are conducted online.

An) ___________ Focus Group Enables the Researcher to Experience the Emotional