A problem with the home audit is that the auditor is unable to collect information on products that have been totally consumed or thrown out by the panel member.
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Verified
Q4: Behavior Scan can control what TV advertising
Q5: Behavior Scan can control purchases of new
Q6: As a system for estimating national television
Q7: Behavior Scan maintains a household panel in
Q8: Advertising exposure and effectiveness in the print
Q10: Syndicated marketing data sources serve only a
Q11: In the mail diary method, the panel
Q12: Store audit data are used over time
Q13: Sales are computed from audit data by
Q14: In comparison with interview methods, although not
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