As the manager of a fast-food business, you need information on brand switching behavior.Which source would you use?
A)A restaurant audit
B)A Census of Business
C)A mail diary panel
D)A restaurant audit and a Census of Business
E)All of these

Question

Quizplus · Accepted Answer

A mail diary panel provides detailed insights into individual customer behavior, including brand switching behavior. This is the most cost-effective and efficient method of obtaining this information. The other options listed may provide some useful information, but are not as specifically tailored to brand switching behavior.

As the Manager of a Fast-Food Business, You Need Information